Search engine marketing (SEM) is the process of gaining incoming traffic and visitors to the website by purchasing the advertisements on the search engines. SEM can be taken as the paid search to refer to all the paid listings and can be used as the search marketing as well.
Google Webmaster Tools are the prime service of Google to help and track the performance of your site. This free tool is available for the search engine optimizers, content writers and other web professionals to improve their working upon the website.
Google Analytics is a tool available for the free analysis and auditing of the incoming traffic of the websites. As the Google occupies the prime position in the search engine optimizations and ranking, the different tools, offered by it, are also very valuable ones for the website analysis and evaluation.
Typically, PPCterms is the abbreviation of 'Pay-Per-Click, which is one of the most important strategy of Internet marketing in which marketers, advertisers or SEO professional pay a nominal fee each time whenever their advertisement is clicked on the Internet, site, social media platform or website.