The Goal: Transitioning from Unemployment to Online Entrepreneurship
Thabiso Mokoena, a 28-year-old marketing graduate from Johannesburg, South Africa, was struggling to find stable employment in his field. He had a solid understanding of marketing theory but lacked practical skills, especially in digital lead generation and client acquisition. Determined to create his own opportunity, he enrolled in the 360 Digital Marketing Course at SEOTraining.pk in February 2025, choosing the remote learning option tailored for international students.
Gaining Practical, Revenue-Ready Skills
Throughout the course, Thabiso received comprehensive training in SEO, Facebook Ads, Google Ads, email marketing, sales funnels, landing page design, and client outreach. He also learned how to use essential tools like Meta Business Suite, Google Tag Manager, Mailchimp, Elementor, and ConvertKit. The course included live mentorship, templates, and real campaign analysis that enabled him to think like a performance marketer, not just a student.
Applying the Training: A Lead Gen Model Built from Home
After completing the course, Thabiso decided to build a lead generation service business targeting local service providers in Johannesburg, including electricians, tutors, and real estate agents. Using the exact strategies taught in the course, he created high-converting landing pages, set up local SEO-optimized Google Ads campaigns, and managed client outreach via LinkedIn and cold email. He offered a free audit to his first few clients and delivered measurable results within the first two weeks.
Measurable Results: Clients, Revenue, and Growth
Within five weeks, Thabiso had signed four paying local clients, each on a monthly retainer between $200 to $350, bringing his monthly recurring income to $1,100 USD. He tracked over 120 qualified leads generated through Google Ads and Facebook campaigns, with two clients reporting a 30% increase in monthly conversions. His agency now focuses on helping small businesses across South Africa with paid advertising and email automation.
Student Feedback
"This course didn’t just teach me how digital marketing works—it showed me how to monetize my skills. I now have clients, recurring income, and the confidence to grow. I’m no longer job hunting; I’m building something of my own." — Thabiso Mokoena, Johannesburg
Instructor’s Note
"What stood out about Thabiso was his willingness to take action. He didn’t wait for perfect conditions—he started small, implemented everything he learned, and turned it into real results. His lead generation model is scalable and sustainable." — Abdul Wahab Ahmad
Conclusion: Digital Skills Create Global Opportunities
Thabiso’s case proves that with the right training, even students outside Pakistan can turn digital marketing into a real business model. It also highlights the global impact of this course, showing that location is no longer a limitation when the strategy, skills, and systems are in place.