Meet the Entrepreneur Behind the Brand
Ayesha Khan, a 29-year-old fashion entrepreneur from Lahore, had been managing her own boutique, Riwayat Babra, for the past three years. While her collection of modest, embroidered kurtis had gained local popularity, she aspired to take her brand international—specifically to reach Pakistani and South Asian communities in the United States. Without any technical experience in international e-commerce, Ayesha enrolled in the All-in-One E-Commerce Diploma at SEOTraining.pk in January 2025 to turn her vision into a scalable online business.
The Training That Transformed Her Business
Through this hands-on diploma program, Ayesha learned how to launch a brand globally using Amazon FBA. The course covered international market research, product listing creation, Amazon SEO, FBA shipment handling, pricing strategies, and brand registry essentials. She also developed skills in graphic design for branding, storefront design, and customer targeting using PPC campaigns. The training provided real case examples, templates, and one-on-one mentorship that helped her make confident business decisions.
From Boutique to Fulfillment: Her Step-by-Step Execution
Ayesha selected her best-selling kurtis, ensured quality labeling and packaging, and worked with a Pakistan-based fulfillment partner to ship inventory to the Amazon US warehouse. She created a professional Amazon storefront, optimized her listings with long-tail keywords like "Pakistani cotton kurti USA" and "modest wear ethnic fashion", and launched targeted ads using the exact strategy taught during the course. In addition, she collaborated with micro-influencers in the USA to build early traction and generate reviews.
The Business Impact: Verified Sales, Organic Rankings, and Brand Presence
Just 30 days after launch, Ayesha’s Amazon store recorded 25 orders and consistent engagement. Within two months, her listings began ranking on page one for key search terms, resulting in over 100 units sold via FBA. With a product price of $39.99 per unit, she generated more than $4,000 in revenue with a healthy 35% profit margin. Her brand now appears in search results for competitive terms like “Pakistani kurtis for women in USA”, giving her organic visibility and brand authority.
What the Student Has to Say
"Before this course, I didn’t even know where to begin with international selling. Today, my boutique is live on Amazon US and delivering daily orders. The training didn’t just teach me skills—it gave me a complete business model I could trust and follow." — Ayesha Khan, Lahore
Instructor’s Perspective
"Ayesha’s progress highlights how easily local entrepreneurs can transition to global e-commerce with the right knowledge. She followed the course structure exactly, stayed focused on her niche, and implemented everything with precision. Her results speak for themselves." — Abdul Wahab Ahmad
Key Takeaway: Global E-Commerce Is Within Reach
Ayesha’s journey shows that you don’t need a large team or international contacts to sell globally. With structured training, smart product selection, and consistent execution, even a local boutique owner can establish a brand presence in global markets using Amazon FBA and modern e-commerce tools.