Student Introduction
Zain Shahid, a 22-year-old B.Com student from Rawalpindi, had no prior experience in digital marketing or paid advertising. With a strong desire to start freelancing and earn online, he was looking for a skill that could help him generate consistent income. After researching various options, he came across SEOTraining.pk and decided to enroll in their Google Ads Course, hoping to break into the world of digital advertising.
Course Joined
Zain enrolled in the Google Ads Training Course (January 2025 batch) offered by SEOTraining.pk. The course promised a comprehensive understanding of Google’s advertising platform, including Search Ads, Display Ads, YouTube Ads, and Remarketing strategies. It was a live, hands-on course designed to teach students how to run profitable campaigns for clients and their own businesses.
Learning Phase
During the training, Zain was exposed to a structured learning process. He first learned the fundamentals of Google Ads account structure, campaign objectives, and audience targeting. He then moved on to advanced topics like keyword match types, negative keywords, ad extensions, A/B testing, and conversion tracking. The instructor, Sir Ali Hasnain, provided personalized feedback and real-time campaign demos, which helped Zain grasp even the most technical aspects with confidence.
Implementation
After completing the course, Zain took a bold step. He convinced a local boutique in Lahore to let him run a Google Search campaign for their Eid collection. He created compelling ad copies, selected high-converting keywords, and designed a dedicated landing page for the campaign. With a small budget of PKR 8,000, he set up the campaign using smart bidding and device targeting strategies learned during the course.
Results
The campaign delivered impressive results in just 12 days. Zain managed to generate 178 website visits, 22 product inquiries, and 5 confirmed orders, all tracked via Google Analytics and Google Tag Manager. The Return on Ad Spend (ROAS) came out to be 3.5X, and the boutique was so impressed that they offered him a part-time contract to manage their ongoing digital marketing.
Freelancing Start
With one successful project under his belt, Zain created a professional Fiverr profile and began offering Google Ads campaign setup and optimization services. Within 30 days, he secured two international clients—one from the UK and another from the UAE—both running Shopify stores. He implemented tailored strategies for both, leading to recurring work and strong client testimonials.
Current Status
As of June 2025, Zain is working with 6 regular clients across various industries including fashion, healthcare, and e-commerce. His monthly income has now reached PKR 70,000 to 90,000, and he’s also mentoring a few juniors. Zain plans to specialize in YouTube Ads and Shopping Ads by taking the advanced module from SEOTraining.pk soon.